GO ROCK!

GO ROCK!

Intro

Go Rocks is a promotional design created for Fuji Rock Festival ’26, inspired by the double meaning of the word “rock” — both as music and as stone. The project reimagines Gonchan, Fuji Rock’s iconic painted stone character, as a playful symbol that connects the mountain landscape, festival culture, and collective memory of the event.

Year

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2026

Client

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Fuji Rock Festival

The visual direction responds to Fuji Rock’s existing language of bold colors, graphic shapes, outdoor energy, and handmade textures. Through collage, scanned materials, rough cutout edges, and simple hand-drawn details, the piece builds a tactile visual world where nature and celebration merge together.

The visual direction responds to Fuji Rock’s existing language of bold colors, graphic shapes, outdoor energy, and handmade textures. Through collage, scanned materials, rough cutout edges, and simple hand-drawn details, the piece builds a tactile visual world where nature and celebration merge together.

Working Process:

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